Our #1 piece of advice to business owners writing words for anything

Nearly every problem we run into with client-written web copy, or Google AdWords set up by another agency, or even just email instructions, can all be fixed by following the instruction BE SPECIFIC.

Inevitably, the home page or brochure says something like,

We help you achieve success. Let’s do business together!

  1. How?  
  2. Why?

Here’s a real-life example from this week’s Risk Creative editing work:

Read More

stonewall kitchen jam

How Stonewall Kitchen’s fast failure made big success

You can’t take risks if failure paralyzes you. You have to learn how to expect and embrace failure.

Entrepreneur magazine has a column all about failure, helping people to reframe it as the pathway to success. Sometimes they feature stories from successful companies. This feature from one of our favourite foodie brands—Stonewall Kitchen—from one of our favourite places—Maine!—charmed us.

Some takeaway lessons:

1. Start before you’re ready and before you know everything. Imagine: these guys were selling product at a farmer’s market without even knowing what “wholesale” meant! You will never know all you need to know ahead of time; if you’re waiting to know “enough,” how will you know when that is? As Marie Forleo says, “Everything is figureoutable.”

Read More