How to make your corporate blog less ugggghhhhh

Chances are, no one reads your corporate blog. You can confirm this using analytics.

If you confirm that no one is reading, we’re here to help with this awesome guide on how to make a blog people will want to read.

This isn’t a “10 top tips” quickie blog post because you’re simply not going to learn enough from a post like that. Consider this a free consulting session. Creating good content that people want to read is not an easy checklist anyone can accomplish (particularly not if you’re only willing to invest five minutes here and there to learning how!). –> If you don’t have more than five minutes right now to read this post, save it and read it later, or pay someone else to read it for you. Pay me to read it for you. Just kidding. That would be extraneous. 

Alright, let’s get started.

First, do you have a clear, quick answer to why you would start a blog in the first place?

If the only reason you can think of is “for search engine optimization results,” there’s a good chance that you’re wasting money. The only way your efforts could be profitable is if:

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Our #1 piece of advice to business owners writing words for anything

Nearly every problem we run into with client-written web copy, or Google AdWords set up by another agency, or even just email instructions, can all be fixed by following the instruction BE SPECIFIC.

Inevitably, the home page or brochure says something like,

We help you achieve success. Let’s do business together!

  1. How?  
  2. Why?

Here’s a real-life example from this week’s Risk Creative editing work:

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