bloodhound thinking that we should all stop using nexa script typeface

Please stop using Nexa Script typeface before it becomes the next Papyrus. Use these instead.

This is Nexa Script:

nexa script font typeface

It’s a nice typeface. It’s ideal for grabbing attention with a marketing tagline or opt-in offer, seeming friendly and casual without being hand-drawn and folksy. Which is why it’s used by every corporation everywhere to sell anything, especially fast food companies and restaurants—companies who can afford to hire really talented designers who should know better.

It’s so overused that it’s becoming the new Papyrus. I’m sure that at some point we all thought Papyrus was kinda cool. Of all the default-installed Microsoft typefaces, it was the one that stood out as a specialty typeface, as something you might use for a business logo. So, everyone did. Every small business owner not able to or wanting to hire a designer decided they could make their own business logo using Paint on their desktop and Papyrus. I once stood on a street corner in Kalamazoo, Michigan and was able to see from this one vantage point three businesses all using Papyrus as their logo:

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How to make your corporate blog less ugggghhhhh

Chances are, no one reads your corporate blog. You can confirm this using analytics.

If you confirm that no one is reading, we’re here to help with this awesome guide on how to make a blog people will want to read.

This isn’t a “10 top tips” quickie blog post because you’re simply not going to learn enough from a post like that. Consider this a free consulting session. Creating good content that people want to read is not an easy checklist anyone can accomplish (particularly not if you’re only willing to invest five minutes here and there to learning how!). –> If you don’t have more than five minutes right now to read this post, save it and read it later, or pay someone else to read it for you. Pay me to read it for you. Just kidding. That would be extraneous. 

Alright, let’s get started.

First, do you have a clear, quick answer to why you would start a blog in the first place?

If the only reason you can think of is “for search engine optimization results,” there’s a good chance that you’re wasting money. The only way your efforts could be profitable is if:

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Our #1 piece of advice to business owners writing words for anything

Nearly every problem we run into with client-written web copy, or Google AdWords set up by another agency, or even just email instructions, can all be fixed by following the instruction BE SPECIFIC.

Inevitably, the home page or brochure says something like,

We help you achieve success. Let’s do business together!

  1. How?  
  2. Why?

Here’s a real-life example from this week’s Risk Creative editing work:

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